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Brick-And-Mortar is the Newest Trend in Ecommerce
Brick-And-Mortar is the Newest Trend in Ecommerce
July 21, 2014

We’ve all heard it before – brick-and-mortar retail is dead. Or at the very least, slowing dying out. But if you’ve read this blog with any regularity, you know I have my doubts. In fact, I’ve even argued that in-store experiences are key to a...

IBM Online Retail Holiday Readiness Report - Christmas in July? Not quite, but it’s time to get ready!
Christmas in July? Not quite, but it’s time to get ready!
July 15, 2014

You may still be digesting your hot dogs and nursing sunburns from the July 4th holiday, but in the minds of many retail executives, July is long gone and the holidays are already top of mind.  This year in particular the pressure is on; Internet Retailer...

Why Retail is Better Today
Why Retail is Better Today
July 8, 2014

In a recent Forbes article, Contributor Nicole Leinbach-Reyhle argues that retail today “isn’t what it used to be,” particularly in the area of customer service. She argues that while “consumers and retailers have the chance to be more in touch...

Photo Credit: Marketoonist
Why Loyalty Programs Are Only a Piece of the Omnichannel Puzzle
July 2, 2014

Loyalty programs have been a cornerstone of retail marketing for decades, with millions of consumers enrolled in their favorite retailers’ clubs. The old “buy 10 get the next one free” punch-cards have evolved to more sophisticated programs that...

BostInno’s State of Innovation Proves Boston is at the Cutting Edge of Retail
BostInno’s State of Innovation Proves Boston is at the Cutting Edge of Retail
June 25, 2014

Boston may not be the first place you think of when you hear the words shopping, fashion, retail, or ecommerce, but if you were in attendance at last week’s State of Innovation conference you just might. The conference was attended by more than 1,000...

IRCE Turns 10: What you missed in Chicago
IRCE Turns 10: What you missed in Chicago
June 23, 2014

The Internet Retailer Conference & Expo is always a huge event, attended by big-named retailers and innovative technology vendors who gather to discuss the world of e-commerce – and this year was no exception. As IRCE celebrated its 10th anniversary,...

AdAge - Increased Data Collection Is a Good Thing, As Long As It’s Turned On
Increased Data Collection Is a Good Thing, As Long As It’s Turned On
June 18, 2014

Recently, Kate Kaye published an article for AdAge on the increased demand for offline-to-online data technology, which holds great benefits as a digital marketing tool. In the article, she references the slew of acquisitions in the space over the past...

Capgemini Consulting and GS1 US: Predictive Analytics are Imperative for Omnichannel Retail
Predictive Analytics are Imperative for Omnichannel Retail
June 16, 2014

If you attended the Internet Retailer Conference & Expo (IRCE) last week, you probably heard a lot about the importance of omnichannel retailing. For the last two years, the word ‘omnichannel’ has become entrenched in the minds and budgets of...

Done Right, the Science of Shopping Doesn’t Detract, But Adds to the Art of Shopping
Done Right, the Science of Shopping Doesn’t Detract, But Adds to the Art of Shopping
June 10, 2014

McCann Truth Central unveiled survey findings last week on global consumer attitudes and behaviors related to all areas of shopping today, revealing a mix of reactions to the growing science of shopping through the expanded use of technology and data....

New Research from RSR Explores Email’s Omnichannel Opportunity
RSR: How Personalization Can Revitalize Retailers’ Email Strategy
May 14, 2014

If you read this blog with any regularity, you know that there is a next-generation of personalization on the horizon for retailers. And those that can harness it will have a distinct advantage over the competition. While the term personalization was...