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Why the New Gmail Unsubscribe Button is Not the End of Email Marketing
Why the New Gmail Unsubscribe Button is Not the End of Email Marketing
August 18, 2014

Email marketers have a tough job and Google generally does not make it easier. First, the company introduced an automated spam filter with mysterious and constantly-changing rules. Then it rolled out the “Promotions” tab which automatically moved...

What the 2014 Back-to-School Season Teaches Us About Omnichannel
What the 2014 Back-to-School Season Teaches Us About Omnichannel
August 13, 2014

A recent Accenture study found that 89 percent of parents of kindergarten- to college-age children plan to visit stores to save on delivery charges, get their hands on products before purchasing and ask about price matching this back-to-school season....

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Why I’m Psyched about CUNY’s New Campus…and You Should Be Too
August 11, 2014

  I don’t go to CUNY nor am I an alumnus and no, I don’t know anyone who attends, but nevertheless, I’m thrilled that the school has announced that it will renovate its existing campus in New York City to establish a Center for Digital Scholarship...

Take a Page Out of Bezos’ Book
Take a Page Out of Bezos’ Book
August 6, 2014

“We don’t make money when we sell things. We make money when we help customers make purchase decisions.” – Jeff Bezos in The Everything Store Ask any retail executive what keeps them up at night and, chances are, you’ll hear that Amazon.com...

Brick-And-Mortar is the Newest Trend in Ecommerce
Brick-And-Mortar is the Newest Trend in Ecommerce
July 21, 2014

We’ve all heard it before – brick-and-mortar retail is dead. Or at the very least, slowing dying out. But if you’ve read this blog with any regularity, you know I have my doubts. In fact, I’ve even argued that in-store experiences are key to a...

IBM Online Retail Holiday Readiness Report - Christmas in July? Not quite, but it’s time to get ready!
Christmas in July? Not quite, but it’s time to get ready!
July 15, 2014

You may still be digesting your hot dogs and nursing sunburns from the July 4th holiday, but in the minds of many retail executives, July is long gone and the holidays are already top of mind.  This year in particular the pressure is on; Internet Retailer...

Why Retail is Better Today
Why Retail is Better Today
July 8, 2014

In a recent Forbes article, Contributor Nicole Leinbach-Reyhle argues that retail today “isn’t what it used to be,” particularly in the area of customer service. She argues that while “consumers and retailers have the chance to be more in touch...

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Why Loyalty Programs Are Only a Piece of the Omnichannel Puzzle
July 2, 2014

Loyalty programs have been a cornerstone of retail marketing for decades, with millions of consumers enrolled in their favorite retailers’ clubs. The old “buy 10 get the next one free” punch-cards have evolved to more sophisticated programs that...

BostInno’s State of Innovation Proves Boston is at the Cutting Edge of Retail
BostInno’s State of Innovation Proves Boston is at the Cutting Edge of Retail
June 25, 2014

Boston may not be the first place you think of when you hear the words shopping, fashion, retail, or ecommerce, but if you were in attendance at last week’s State of Innovation conference you just might. The conference was attended by more than 1,000...

IRCE Turns 10: What you missed in Chicago
IRCE Turns 10: What you missed in Chicago
June 23, 2014

The Internet Retailer Conference & Expo is always a huge event, attended by big-named retailers and innovative technology vendors who gather to discuss the world of e-commerce – and this year was no exception. As IRCE celebrated its 10th anniversary,...