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For Omnichannel Marketing, Email is the New X-Factor
For Omnichannel Marketing, Email is the New X-Factor
April 14, 2014

X fac· tor [noun] – a variable in a given situation that could have the most significant impact on the outcome In the fall, I wrote an article called, “Cookies: Not Part of a Balanced Omnichannel Diet,” in which I discussed the marketing industry’s...

Personalization Reigns at Big Data Retail Forum and Analytics Week
Personalization Reigns at Big Data Retail Forum and Analytics Week
April 3, 2014

By Rama Ramakrishnan Last week, I had the pleasure of attending two industry events that generated some interesting discussions around big data in retail marketing. First, I jetted to Chicago to participate on the “How to Effectively Identify, Profile...

How to do Direct Mailers the Right Way (with a Little Help from the Post Office)
How to do Direct Mailers the Right Way (with a Little Help from the Post Office)
April 2, 2014

Direct mailers have long been retailer’s core direct marketing tactic. In the days when mail / phone and in-store purchases were a retailer’s only two revenue sources, direct mailers were a vital marketing data source. If you knew that a direct mailer...

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Ecommerce Numbers Only Tell Part of the Story; and so did Todd Cullen
March 26, 2014

The headline of this recently posted AdAge column by Todd Cullen, global chief data officer at Ogilvy & Mather, immediately caught my eye, “Why Ecommerce Numbers Only Tell Part of the Story.” If you read our blog regularly, you know that this...

Don’t Mess with Texas: What you missed at eTail West CQuotient
Don’t Mess with Texas: What you missed at eTail West
March 17, 2014

What do 3D teacups and armadillo races have in common? Both were hot topics at last week’s eTail West conference. Typically held in Palm Desert, California, conference organizers certainly shook things up this year when they moved the venue to San Antonio,...

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Don’t Abandon Mobile!
March 11, 2014

In a recent MediaPost article, Sarah Mahoney says consumers are disenchanted with mobile commerce, at least according to new survey findings from PwC U.S. Retail & Commerce practice. With 37 percent of shoppers citing security fears and 33 percent...

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In-Store Experiences – Why they are Key to Your Company’s Success (and Omnichannel Strategy)
February 26, 2014

We’ve all seen the holiday shopping numbers – between November and December 2013 in-store foot traffic dropped by 14.6 percent compared to previous years, and online sales grew by almost 17 percent last year alone. This would indicate that brick-and-mortar...

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RSR: Information = Intelligence = Winning
February 21, 2014

Image via Business2Community I am a big fan of RSR’s benchmark reports; they are topical and effectively portray the challenges retailers are facing right now compared to years past. For the recent benchmark report, “Retail Analytics Move to the Frontline”,...

Valentines-Day
Speed Dating Tips That Help Turn Potential Customers into Lasting Relationships
February 12, 2014

Image: New York Natives Email marketing is a lot like speed dating. With only a few seconds to make a lasting impression, you hope that what you’re putting out there is compelling enough to warrant a second interaction. Unfortunately, much like speed...

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The Marketing Mission: Priorities, Metrics and Strategies for 2014
February 6, 2014

Image via Digital Information World With retailers closing out the fiscal year, many have already turned their focus to marketing goals and priorities for 2014. In a recent report from ExactTarget, “2014 State of Marketing”, it seems as if many are...