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Whether Consumers Showroom or Webroom, the Goal Should Always be Omnichannel
Whether Consumers Showroom or Webroom, the Goal Should Always be Omnichannel
September 16, 2014

It seems like only yesterday that showrooming was at the top of the list of concerns for brick-and-mortar merchants, with analysts, journalists and retailers alike claiming it would be the death of physical storefronts. But as with many retailing trends,...

Will the Psychology of Shopping Drive 2015 Retail Marketing Strategies?
Will the Psychology of Shopping Drive 2015 Retail Marketing Strategies?
September 8, 2014

This month’s Shop.org Annual Summit is filled with forward-looking sessions that will provide a glimpse of what we can expect to see in retail in 2015. One that I will be quite interested in is the special Members-Only Keynote, where consumer psychologist...

Mobile Success Requires Personalization
Mobile Success Requires Personalization
September 2, 2014

Last week, the e-tailing group released its fifth annual Mystery Shopping Report. Its focus on mobile customer experience was of particular interest to me, because it reaffirmed that, while retailers rank mobile as a top priority, they’re still in the...

The Unspoken Secret of Big Data
The Unspoken Secret of Big Data
August 25, 2014

I recently read an article in The Economist’s Schumpeter business and management column titled, “Little things that mean a lot.” The article’s key takeaway is that, based on all the hype around big data, managers across all industries have been...

Why the New Gmail Unsubscribe Button is Not the End of Email Marketing
Why the New Gmail Unsubscribe Button is Not the End of Email Marketing
August 18, 2014

Email marketers have a tough job and Google generally does not make it easier. First, the company introduced an automated spam filter with mysterious and constantly-changing rules. Then it rolled out the “Promotions” tab which automatically moved...

What the 2014 Back-to-School Season Teaches Us About Omnichannel
What the 2014 Back-to-School Season Teaches Us About Omnichannel
August 13, 2014

A recent Accenture study found that 89 percent of parents of kindergarten- to college-age children plan to visit stores to save on delivery charges, get their hands on products before purchasing and ask about price matching this back-to-school season....

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Why I’m Psyched about CUNY’s New Campus…and You Should Be Too
August 11, 2014

  I don’t go to CUNY nor am I an alumnus and no, I don’t know anyone who attends, but nevertheless, I’m thrilled that the school has announced that it will renovate its existing campus in New York City to establish a Center for Digital Scholarship...

Take a Page Out of Bezos’ Book
Take a Page Out of Bezos’ Book
August 6, 2014

“We don’t make money when we sell things. We make money when we help customers make purchase decisions.” – Jeff Bezos in The Everything Store Ask any retail executive what keeps them up at night and, chances are, you’ll hear that Amazon.com...

Brick-And-Mortar is the Newest Trend in Ecommerce
Brick-And-Mortar is the Newest Trend in Ecommerce
July 21, 2014

We’ve all heard it before – brick-and-mortar retail is dead. Or at the very least, slowing dying out. But if you’ve read this blog with any regularity, you know I have my doubts. In fact, I’ve even argued that in-store experiences are key to a...

IBM Online Retail Holiday Readiness Report - Christmas in July? Not quite, but it’s time to get ready!
Christmas in July? Not quite, but it’s time to get ready!
July 15, 2014

You may still be digesting your hot dogs and nursing sunburns from the July 4th holiday, but in the minds of many retail executives, July is long gone and the holidays are already top of mind.  This year in particular the pressure is on; Internet Retailer...