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What Can We Expect in Marketing in 2024?
What Can We Expect in 2024?
October 7, 2014

While none of us know exactly what’s in store for marketing 10 years from now, it’s always interesting to get the perspective of consumers – as the targets of these efforts – on what they think will change. I should say up-front that 10 years...

Profiles in Innovation – Sephora
Profiles in Innovation – Sephora
September 29, 2014

A couple of weeks ago, Forbes contributor John Ellett interviewed Sephora’s VP of Interactive Media, Bridget Dolan. The article focused on the company’s use of highly relevant and personalized data to improve customer satisfaction and as such, stay...

Digital Future Looks Bright for Department Stores
Digital Future Looks Bright for Department Stores
September 22, 2014

It’s not often that department stores are portrayed as beacons of innovation within today’s mainstream media. Lately, I find it’s more typical to read about young brands infusing digital into their retail strategies: live streaming fashion shows,...

Whether Consumers Showroom or Webroom, the Goal Should Always be Omnichannel
Whether Consumers Showroom or Webroom, the Goal Should Always be Omnichannel
September 16, 2014

It seems like only yesterday that showrooming was at the top of the list of concerns for brick-and-mortar merchants, with analysts, journalists and retailers alike claiming it would be the death of physical storefronts. But as with many retailing trends,...

Will the Psychology of Shopping Drive 2015 Retail Marketing Strategies?
Will the Psychology of Shopping Drive 2015 Retail Marketing Strategies?
September 8, 2014

This month’s Shop.org Annual Summit is filled with forward-looking sessions that will provide a glimpse of what we can expect to see in retail in 2015. One that I will be quite interested in is the special Members-Only Keynote, where consumer psychologist...

Mobile Success Requires Personalization
Mobile Success Requires Personalization
September 2, 2014

Last week, the e-tailing group released its fifth annual Mystery Shopping Report. Its focus on mobile customer experience was of particular interest to me, because it reaffirmed that, while retailers rank mobile as a top priority, they’re still in the...

The Unspoken Secret of Big Data
The Unspoken Secret of Big Data
August 25, 2014

I recently read an article in The Economist’s Schumpeter business and management column titled, “Little things that mean a lot.” The article’s key takeaway is that, based on all the hype around big data, managers across all industries have been...

Why the New Gmail Unsubscribe Button is Not the End of Email Marketing
Why the New Gmail Unsubscribe Button is Not the End of Email Marketing
August 18, 2014

Email marketers have a tough job and Google generally does not make it easier. First, the company introduced an automated spam filter with mysterious and constantly-changing rules. Then it rolled out the “Promotions” tab which automatically moved...

What the 2014 Back-to-School Season Teaches Us About Omnichannel
What the 2014 Back-to-School Season Teaches Us About Omnichannel
August 13, 2014

A recent Accenture study found that 89 percent of parents of kindergarten- to college-age children plan to visit stores to save on delivery charges, get their hands on products before purchasing and ask about price matching this back-to-school season....

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Why I’m Psyched about CUNY’s New Campus…and You Should Be Too
August 11, 2014

  I don’t go to CUNY nor am I an alumnus and no, I don’t know anyone who attends, but nevertheless, I’m thrilled that the school has announced that it will renovate its existing campus in New York City to establish a Center for Digital Scholarship...