CQuotient Blog

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The Holidays Are Here… Are You Ready?
The Holidays Are Here… Are You Ready?
November 20, 2014

By Graeme Grant, VP Predictive Intelligence, former president and COO at CQuotient The holidays are fast-approaching and retailers should take heed. Don’t be lulled into a false sense of security because the 2014 holiday shopping season is a few days...

Are You Leaving $100m on the Table?
Are You Leaving $100M on the Table?
November 17, 2014

By Graeme Grant, VP Predictive Intelligence, former president and COO at CQuotient Are you leaving $100M on the table? You just might be, according to a new study from RIS News and EKN, which found retailers that are not customer-centric are looking at...

Omnichannel Isn’t About Channels, It’s About Experiences
Omnichannel Isn’t About Channels, It’s About Experiences
October 27, 2014

As the retail industry shifted focus from multichannel to omnichannel, many assumed that it meant enabling customers to seamlessly transition between commerce-related activities across a company’s channels, from mobile to online to email to in-store....

An exciting next chapter for CQuotient, Demandware acquisition
An Exciting Next Chapter for CQuotient
October 21, 2014

On Tuesday last week, we announced the acquisition of CQuotient by Demandware. I thought I would use this blog post to explain why I am so excited about this news, and the future of the CQuotient vision. As followers of this blog know, we created CQuotient...

What Can We Expect in Marketing in 2024?
What Can We Expect in 2024?
October 7, 2014

While none of us know exactly what’s in store for marketing 10 years from now, it’s always interesting to get the perspective of consumers – as the targets of these efforts – on what they think will change. I should say up-front that 10 years...

Profiles in Innovation – Sephora
Profiles in Innovation – Sephora
September 29, 2014

A couple of weeks ago, Forbes contributor John Ellett interviewed Sephora’s VP of Interactive Media, Bridget Dolan. The article focused on the company’s use of highly relevant and personalized data to improve customer satisfaction and as such, stay...

Digital Future Looks Bright for Department Stores
Digital Future Looks Bright for Department Stores
September 22, 2014

It’s not often that department stores are portrayed as beacons of innovation within today’s mainstream media. Lately, I find it’s more typical to read about young brands infusing digital into their retail strategies: live streaming fashion shows,...

Whether Consumers Showroom or Webroom, the Goal Should Always be Omnichannel
Whether Consumers Showroom or Webroom, the Goal Should Always be Omnichannel
September 16, 2014

It seems like only yesterday that showrooming was at the top of the list of concerns for brick-and-mortar merchants, with analysts, journalists and retailers alike claiming it would be the death of physical storefronts. But as with many retailing trends,...

Will the Psychology of Shopping Drive 2015 Retail Marketing Strategies?
Will the Psychology of Shopping Drive 2015 Retail Marketing Strategies?
September 8, 2014

This month’s Shop.org Annual Summit is filled with forward-looking sessions that will provide a glimpse of what we can expect to see in retail in 2015. One that I will be quite interested in is the special Members-Only Keynote, where consumer psychologist...

Mobile Success Requires Personalization
Mobile Success Requires Personalization
September 2, 2014

Last week, the e-tailing group released its fifth annual Mystery Shopping Report. Its focus on mobile customer experience was of particular interest to me, because it reaffirmed that, while retailers rank mobile as a top priority, they’re still in the...