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2015’s Gifts for Big Data Have (Already) Arrived!
2015’s Gifts for Big Data Have (Already) Arrived!
December 22, 2014

By Graeme Grant, VP Predictive Intelligence, former president and COO at CQuotient In one of his recent articles, Forbes contributor Howard Baldwin outlines 4 “gifts” big data needs in 2015: better marketing more relevance perspective, and patience As...

Prioritizing Predictive Intelligence in 2015
Prioritizing Predictive Intelligence in 2015
December 15, 2014

By Graeme Grant, VP Predictive Intelligence, former president and COO at CQuotient Recently, eTail interviewed 30 marketing leaders from the ecommerce industry to learn how they plan to leverage new technologies to enhance online and omni-channel shopping...

How to Turn Deal-Seekers into Repeat Shoppers
How to Turn Deal-Seekers into Repeat Shoppers
December 9, 2014

By Graeme Grant, VP Predictive Intelligence, former president and COO, CQuotient Though overall sales during Thanksgiving weekend fell 11% this year, comScore reported that online desktop sales in the U.S. rose 32% to $766 million on Thanksgiving and...

Email: It’s All About The Message
Email: It’s All About The Message
December 5, 2014

By Graeme Grant, VP Predictive Intelligence, former president and COO at CQuotient Forrester recently published its “US Digital Marketing Forecast, 2014 to 2019” report, offering insight into a slew of important topics – like search marketing, display...

What’s Next in Product Recommendations: A Look at eMarketer’s Take
November 25, 2014

By Graeme Grant, VP Predictive Intelligence, former president and COO, CQuotient eMarketer recently released its “Next-Generation Product Recommendations: The Balance Between Data and Discovery” report, which takes a look at how U.S. retailers are...

The Holidays Are Here… Are You Ready?
The Holidays Are Here… Are You Ready?
November 20, 2014

By Graeme Grant, VP Predictive Intelligence, former president and COO at CQuotient The holidays are fast-approaching and retailers should take heed. Don’t be lulled into a false sense of security because the 2014 holiday shopping season is a few days...

Are You Leaving $100m on the Table?
Are You Leaving $100M on the Table?
November 17, 2014

By Graeme Grant, VP Predictive Intelligence, former president and COO at CQuotient Are you leaving $100M on the table? You just might be, according to a new study from RIS News and EKN, which found retailers that are not customer-centric are looking at...

Omnichannel Isn’t About Channels, It’s About Experiences
Omnichannel Isn’t About Channels, It’s About Experiences
October 27, 2014

As the retail industry shifted focus from multichannel to omnichannel, many assumed that it meant enabling customers to seamlessly transition between commerce-related activities across a company’s channels, from mobile to online to email to in-store....

An exciting next chapter for CQuotient, Demandware acquisition
An Exciting Next Chapter for CQuotient
October 21, 2014

On Tuesday last week, we announced the acquisition of CQuotient by Demandware. I thought I would use this blog post to explain why I am so excited about this news, and the future of the CQuotient vision. As followers of this blog know, we created CQuotient...

What Can We Expect in Marketing in 2024?
What Can We Expect in 2024?
October 7, 2014

While none of us know exactly what’s in store for marketing 10 years from now, it’s always interesting to get the perspective of consumers – as the targets of these efforts – on what they think will change. I should say up-front that 10 years...